For all the hubbub, Magic Leap has hardly said anything publicly about that they are doing. Discounting what has happened in the last week, they haven't released a video for over a year. The last official post by them was in January. Most of what we hear about Magic Leap comes from funding rumours, hiring announcements, small and often misleading leaks, and the occasional post from folks under NDA. It is hard to argue that much of this communication was targeted at consumers. It was, for the most part, to help secure funding and to aid hiring.

That has all changed. They released two "stories" on their new website last week. Prior to this they had seven total. After a year long drought, they released a new video with the promise of part two coming soon. They have changed their logo across all media platforms. They have been actively responding on Twitter and even more so on Facebook. And of course they have completely redesigned their website.

Their marketing has changed and they are finally starting to talk to consumers.