The first issue we encounter when creating new brands is strictly connected with our presence online. We feel the urgent need to let the world know about our existence and promote our products among clients.

Many people begin with creating their own product page first which can be tricky considering the fact that sometimes it happens without further strategy and attention to products. This may lead to redesigning the page completely because as the time passes we start to realize that it doesn’t fit the purpose anymore and it’s not selling. There’s nothing wrong with constant iteration, changes and testing your hypothesis but you don’t want to loose your first and most important chance to win your client.

Strategy first

Make your brand and product strategy consistent and unique. An effective brand strategy gives you a major edge in increasingly competitive markets. It tells them what they can expect from you and your products. It differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be and how do you want to be seen.

What do you want to communicate and achieve?

How the image of your brand should look like?

You have to know where you’re going before you can get there. Every strategy begins with an inherent goal in mind, so take a moment and define it clearly. Identify your key message, establish core value for your brand.

There are many combinations and it all depends on how you want to be perceived by your clients and who are you targeting.

Is your brand a magician, a rebel or a lover? Build your brand on an archetype and stick to it for the whole time to prevent a personality disorder. Right combination of visual language, photos, colors or verbal message will help you to tell your story and call up an appropriate association with the value in your audience. It affects the way of perception by the environment.