About

Hey! It is very nice to meet you here and thank you for checking out this idea! :)

You are currently reading about making a baking book filled with recipes that will be much healthier than you are used to! (It will be especially helpful if you have diabetes, if you are trying to loose weight or if you just want to be more conscious about what you eat) This all sounds a bit vague so I will try to explain my idea. (throughout the text you will see some pictures of the work in progress!)

Cherry pie

My name is Anneloes Silvertand and I love to cook and bake. Recently I graduated and got my bachelor degree in food technology. While doing a lot of baking and cooking during that time, I started reading more and more about the nutritional information of the products and the ingredients I was using. I never realized that a lot of the information in the packaging is not all that clear.

The quickest way to see if a product is unhealthy or ‘bad’ for you is to check the amount of kcal, sugar and fat in the product. The confusing thing when doing this though, is that it is listed per portion. So when looking for a healthy snack, one portion of chocolate adds up to about 80 kcal. But a serving of cherries is about 90 kcal… well then lets go with the chocolate because I like that better. The main difference however is that the chocolate is just 15 grams per serving and the cherries are about 140 grams per serving. Why doesn't it just say what the nutritional information is per 100 grams? That way I can compare the products more easily.

And what does it mean when it says; No added sugars? I assume there is no table sugar in these product. But what about the fructose, glucose and sucrose that were already in the ingredients? Were these ingredients already rich in sugars and is the manufacturer just trying to sell this product as a low sugar product? The same goes for ‘’low fat’’. What was it compared to? Pure butter? Because when I look at the nutritional information, the differences usually aren't that great compared to the regular products.

These are just a few of the things I have been pondering over the last few years. Now because I like to make new things and because I love to learn more about food, I started experimenting!

Initially I started to compare original recipes to a version of that same recipe where I would only use half the amount of butter. This did not work for all the recipes but it did work perfectly for some! I started reading more about sugar replacements and about maintaining food structures and the ingredients needed to do so.

By now I am at the point where I am creating entirely new recipes and I would like to share these recipes with people who like me, would like to bake with less fat and less sugar where possible. Personally I have been looking for a baking book with simple recipes that has my best interest at hart. I hope that with your help, I will be able to create one that everyone can enjoy!

Birthday cake

Why $5000

It turns out that publishing a book is not cheap. I am asking you to trust me to use your money for this project so the least I can do is to try and give you a general breakdown:

Copyright

I need to ensure that the work you are supporting me to do is properly protected. This costs about $100 to do.

Providing Copies

This works out to about $2250 to have the books printed and shipped to me; signed and then shipped back out. This also includes purchasing the digital copies for everyone who gets one (who knew they don't allow you to give away your book on the eBook stores).

Editing

We need to ensure that the book is professionally presented. That means no spelling errors, pretty pictures at the right places and a good flow while reading the book. This will also cover All of the standard English language editing. And with baking there are some units and conversions that play a part. It is important that all of that will be check properly. This should cost me around $750 to have done.

Baking Supplies

I figure that each recipe will cost me about $25 in baking supplies to produce. At 50 recipes that runs us up to $1250 in baking supplies.

Photography

While I probably cannot make my food look as good as those burgers in every fast-food ad I will find someone who will get us close! Hopefully we can find someone to do all of the photos for around $250.

Fees

Kickstarter and the payment system take a chunk out of what we get so I had to figure this into the asking price as well. If it is funded, this will eat up around 10% of our total pledge amount.