Hamilton Mayor Julie Hardaker and former city councillor Peter Bos pull a ribbon to officially unveil the new Anzac Parade sign in Hamilton.

Hamilton's Bridge Street has been renamed Anzac Parade.

The road's new street signs, adorned with red poppies, were unveiled following a short roadside ceremony on Tuesday.

Hamilton Mayor Julie Hardaker and former city councillor Peter Bos did the ribbon-pulling honours in front of a collection of city council staff, elected members, ex-service representatives and Anzac Parade businesses.

Hardaker said Anzac Parade had been called several names before it unofficially became known as Bridge St.

The street was known as Richmond St up until 1930, while a commemorative plaque erected on Victoria Bridge refers to the street as Hamilton Road.

"I guess in some ways the road will be feeling quite good today, because it's now officially, as part of the council records, got a name for all time," Hardaker said.

The name change was backed by the Hamilton RSA and the street was included in the pre-dawn march by veterans from the central city to Memorial Park on Anzac Day this year.

Hardaker said the council also consulted businesses about the name change and received positive feedback.

"I don't think there's been a name change or naming of something that has been as well received as this one," she said.

"I think everyone realised it was a great idea for the city to have something that commemorates what Anzac is all about and to have something very prominent."

Sapper Moore-Jones Place's street sign also has a red poppy on it, commemorating another World War I connection.