HARTLAND - The Hartland Village Board continues to explore ways it can advocate for one of the larger companies located within its borders by seeking change through the Federal Drug Administration. The new regulations require the FDA to approve each separate e-cigarette product, which means Hartland-based Johnson Creek Enterprises must go through a lengthy and costly process to meet the agency's requirements. In February, the seven-member board voted unanimously to approve a resolution allowing the village to execute documents intervening in the FDA regulations that went into effect in August 2016. Johnson Creek Enterprises is the first company to make e-liquids in the United States for use with e-cigarettes. It's occupied a 52,000-square-foot facility at 455 E. Industrial Drive for the past six years and produces up to 5,000 gallons of the e-liquid needed to vape every day. Executives from the company fear that the regulations could put them out of business. "If this process goes through and the FDA regulations go through as currently written, it will cost us upward of $1 million per (liquid) flavor to just go through the process of getting our product up to regulation standard," Heidi Braun, president and chief operating officer at Johnson Creek Enterprises, said during a February Village Board meeting. On Thursday, a public hearing will start at 5:30 p.m. in the Village Hall Municipal Building Conference room, 210 Cottonwood Ave. The hearing will be recessed at 9 p.m, will resume at 9:30 a.m. Friday and recess at 5:30 p.m. It will again resume at 9:30 a.m. Saturday, concluding at a time to be determined. The public hearing is related to the coordination and lack of coordination by the FDA and other agencies regarding regulations and the review of regulations impacting the economy and culture of Hartland and surrounding communities. The Hearing Board will consist of elected and appointed officials representing Hartland and surrounding areas.