



We've done reddit advertising in the past, and I think there is a good match up with their user base (including myself!). We were actually in the beta ad program, and it worked great back then. On last try, it has worked a lot less well as I think the ads have become less novelty/more ignorable or something.





Anyway, onto the new idea:

We sponsor a contest to give away a bunch of reddit gold memberships: http://www.reddit.com/help/gold.

If someone gets a membership they also get a DDG gold badge (some form of the monicle duck).

I'm not sure what the contest would be but something involving being an avid user of DDG. Maybe people who have spread it to a bunch of people in interesting ways. Yes, they can lie, but we select among all the applicants the one that have the best stories and that seem real/plausible. Perhaps we can do it in conjunction with the street team stuff and have them take pictures?

We also promote it on reddit via both the top advertising and the sidebar. That's expensive (especially side bar ad) but I think worth it if we get a lot of reddit exposure and people really invested in spreading DDG. Thoughts?

I have an idea for a reddit promotion, and I'd love your feedback on it.