

Yeah. I think there’s danger with every choice we make here. We were thinking about where to build a second brewery. This wasn’t a foregone conclusion for us, how we were going to do this. It was a long process of thinking hard about that. First thing is that it’s right there. So these two buildings working off of one another, I told you, I’m a ping pong ball. It’s so fast. We’ll go up there. You can hop in my truck and we’re there. It was going to be far away from here or it was going to be close. That allows our staff to stay connected. You can brew at both places. You will brew at both places. Keeping impact from everyone at both places. One thing that we were most scared about was Stephen saying, “Eh, I don’t really go to Lincoln that much anymore. It's just a weird vibe there. I do my thing up there and I go home.” We do not want that.

I used to work in the store. People that came here, they knew us. We like to think we bring people aboard that are just decent people, treat people with sincerity, and try not to be dicks. We’re going to try not to be dicks more than we are now—that’s a big thing. The rate at which we grow will have to be considerate. What’s the impact you’re having on the market? We have a sales team now. Not because we need a team to sell our beer, but we felt like it was the responsible thing to do. Have presence in all the accounts. Have somebody come in and ask, “How’s it going? We appreciate you selling the beer.” Have a presence.

But if you grow fast you’re going to have to go in there and be like, “Hey, there’s a need. I need you to carry our beer.” We don’t want that. We don’t want you to feel like we need you to be okay. We don’t want to need you to be okay. We don’t want to need permeating the market. What we want to do first and foremost, and we don’t know how long this will take, but for the first time find this natural equilibrium between what we can make and what Chicagoland can consume. We’re not going to go out there and pound the pavement. We’re just going to say "yes" for the first time in a long time.

We’re working with Windy City in the ‘burbs now. So we’ll be able to go to all eight counties. We’ve never done that. We’ve sold beer in the city, not even the entire city. North and Northwest. So all of West and all of South. We’ve never sold beer, which is nuts to think about, but we’ve never sold beer in those places. So we’ll open them up. Hopefully let it evolve in a way that is graceful. I think not selling beer in 26 states in two years is probably a big part of that too. We have no plans to do that.