

​​​If you've been watching Corner Gas, hockey, or The National lately, you've probably seen the Canadian government's new anti-weed ad. The commercial, which is obviously targeted towards boomers who lovingly recall their free-love get-high days, has a stern message: If your teenager smokes weed, their brain will melt.

The ad, which has been " disliked into obli​vion on YouTube," seems remarkably disingenuous for a couple of reasons. For one, the ad is funded by "Healthy Canadians," a group that boasts a stunning 259 YouTube subsc​r​ibers as of press time (but it's over 300 if you count the 74 subscribers on their French channel).

Their channel also advises Canadians on the importance of not strapping a gigantic fan suit to your body in times of extreme heat, what a talking zucchini can teach you about packing healthy lunches for you​r children, and how giganti​c furniture can crush your child if you're not careful.

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But Healthy Canadians is, in part, a branch of Health Canada, an agency that has spent the better part of this year building a corporate medical marijuana system while simultaneously preventing medical marijuana users from growing their own weed. This medical system, known currently as the MMPR, is counting on those same baby boomers they're pumping evil-weed propaganda at, to become patrons of the legal weed revolution. And yet, even though the MMPR is in place, it's clearly not being supported politically by the Conservative government.

With an already stringent set of restrictions on how Canadians can get access to the MMPR, and given the very recent-history of Health Canada forcing medical patients to dispose of their homegrown wee​d by mixing it with kitty li​tter (lest they be turned over to the RCMP), it's no stretch to say that this government is only half-interested in capitalizing off the upcoming 'green rush' of marijuana industries.

With a federal election coming up, Trudeau will be running a platform with marijuana legalization front-and-centre. Some conservative media outlets say he's the g​uy​ to beat, so is it any wonder that this current government is stuffing anti-weed propaganda down our throats while we're checking out the latest hot sauce company to make $50,000 on Dragon's Den?

Then there's Health Canada's claim in their ad that marijuana is "300-400 percent stronger" now than it was when our parents were high on hash and listening to The Doors. This seems like a dubious claim, and that's because it is. No source is provided, and a recent report that look​ed i​nto it found the only source for this information is the government​ itself.

This underlines another big problem: there's very little research available to support the largely anecdotal claims that cannabis can help with a variety of issues; including chronic pain, anxiety, depression, migraines, and even cancer. This scarcity of research is a problem not lost on medical marijuana patients, who are facing a system where doctors are the gatekeepers to get them access to cannabis.

Health Canada has repeatedly told me they have no plans to fund any new research into how cannabis can actually help people, and yet they can find the money to pay a crappy CGI house to animate a brain so they can run this ad all over Canadian TV, in an effort to scare boomers away from condoning their teenagers' weed use?

Cool plan, guys.

At the end of the day, no one in their right mind would advise a teenager that it's healthy for them to be smoking blunts on the regular, but no television ad is going to curtail a Canadian teenager's chronic, chronic habit either. It's just not going to happen.

So how about we stop spending tax dollars on awful television ads (unless it's the fan-man ad, that one's cool) and start working on building a responsible medical marijuana program, which puts research and helping sick people ahead of petty politics and painfully Canadian advertising campaigns.

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​​@patrickmcguire