About

Shop Front

The product is Children DIY Teddy Bear Workshop, the first outlet to be located in a shopping mall in China, Shenzhen, Nanshan, She Kou, and Hong Kong later, with a shop 127 Sqm. Here the children can build their own teddy bear and insert a pumping heart inside, then the child will make a birthday certificate on one of the four available prepared computers. In order to promote the store and products, there will also be possibility for hosting birthday parties for up to 12 children in the store, where we organize activities.The store in Nanshan She Kou have a floor dedicated to Children activities, and a big children playground, such already attract a huge amount of young children from morning opening to closing. The mall is open twelve hours a day seven days a week.

Why choose Shenzhen Nanshan, She Kou for the first store?

1 ) Shenzhen is a young City, with more young people than any other City in China, and such the population of young children less than 14 years old is huge compared to other Cities in China or Hong Kong.

2 ) Shenzhen have more middle class to upper class than any other City 3 ) Shenzhen border direct up to Hong Kong.

4. Industry and Market Analysis 4.1 The Industry China is the largest producer for toys, but 90% of the produced are for export, indicating that the domestic consumption is not that strong, still at starting stage. But Euro-monitor estimates that from 2007 to 2011, the increasing rate of consumption is 21%. In the US there is a similar concept operating with great success. Build-A-Bear Workshop USA was founded by Maxine Clark in 1997, with its first store open in 2000 in the Saint Louis Galleria. By 2007, the store had sold over 50 million bears and had over 400 stores in operation worldwide . No Buld-A-Bear stores is open or planned to be opened in China, so the market is open for Build My Teddy. We believe that with about six times more children in China than in the US, Build My Teddy could be an even greater success than Build-A-Bear. In the US there is some 340 Million people, where in China there is more than 1.3 Billion where about 320 Million are children below 14 years old. In the US there is some 55 Million Children below 14 years old. At present, stuffed toys in the Chinese market are mostly low range, low prices made-in-China products, without branding and so on… Sales channels for toys are mostly: (1). high-end malls; middle-range malls, (2). chain super markets; (3). Wholesale markets and super markets; (4) Individual stores. 4.2 The market There is huge opportunity for increasing this market, as there are 320 million children below 14 years old. in China. Market research shows that spending in the 100-199RMB range on toys is the highest for city consumers and attains 40.5% of total toy sales. With the age development, the highest prices can be expected to move from 307RMB for age 0 to 1.5 years’ old to 546RMB for 9-14 years’ old.

5 ) Our plan is to open this first pilot store in Shenzhen, Nanshan, She Kou, and then depending on the progress open two more stores in Shenzhen, and then sell franchise in other Cities in China and Hong Kong.

6 ) The total project cost is 1.7 million DKK some 260,000 USD our funding requirement is 993,000 DKK. 150,000 USD. All designs and furniture are already done, bear skin factory already organized, and so is the store in the mall, along with all equipment, and website, ERP system.

7 ) The store could open in less then three months from date of funding.

Complete business plan available upon request.