Rowan University tops off new building on Rowan Boulevard, Sept. 16, 2014

Local officials, Rowan University and Local Ironworkers 399 top off the 220 Rowan Boulevard building, Tuesday, Sept. 16, 2014. The 6-story building will include first-floor retail, 119 Rowan University student apartments, 59 luxury penthouse apartments, and medical care in a joint agreement with Inspira Health System and Cooper University Hospital. (Calista Condo | South Jersey Times)

(Calista Condo)

Glassboro police have created a branch to enforce parking ordinances in and around the neighborhood of Rowan Boulevard.

"Parking is a commodity there, that's for sure," said Police Chief Alex Fanfarillo.

Law enforcement on Rowan Boulevard is a group effort. Borough police are in charge of traffic and ground-floor business in the area's mixed-use buildings, while Rowan University police are mainly responsible for keeping the peace on upper floors, specifically in university-sanctioned student housing.

Two parking officers have been hired by the department, and Fanfarillo said the department was considering hiring a third. Their duties will be limited to enforcing parking on Rowan Boulevard and surrounding streets, with an emphasis on Rowan Blvd, Mick Drive, Victoria Street., North Poplar Street, Redmond Avenue, the Barnes and Noble parking lot after hours and inside the parking garage.

Fanfarillo said the officers had been trained to use discretion in their enforcement and would work to maintain a good rapport with visitors. They will work mostly on foot, but also use golf carts to maneuver the area they oversee.

"We want to entice people to come there, and we want to create a good environment," the chief said. "It's not all about fines and tickets. We understand that violations will occur, and our officers have been trained in discretion, except of course if the violations are too frequent or go on for too long."

Andy Polhamus may be reached at apolhamus@southjerseymedia.com. Follow him on Twitter @ajpolhamus. Find the South Jersey Times on Facebook.