ACCC takes Aldi Mobile to task over 'Unlimited' tag

The Australian Competition and Consumer Commission has taken ALDImobile to task over its ‘Unlimited Pack” service, forcing the telco reseller providing the service under the German discount grocer Aldi’s brand to modify its offering.

The ALDImobile service is provided by Medion Australia, which has been forced to remove the unlimited tag after the competition watchdog deemed it misleading.

Medion supplies pre-paid mobile products and services under the brand name ALDImobile on the ALDImobile website and in ALDI Stores.

However, it’s not owned by ALDI.

According to the ACCC, the “Unlimited Pack” marketed on the ALDImobile website between September and November last year was misleading, given that it was subject usage restrictions.

Medion has subsequently admitted to misleading conduct and changed the tag from unlimited to ‘$35 Plan’

ACCC deputy chair Delia Rickard said that the regulator was worried about the blanket use of terms like unlimited by telcos.

“The ACCC is concerned that some Telco businesses are making sweeping offers of unlimited services while concealing the true extent of the service in the fine print,” Ms Rickard said.

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