Barcelona – Early this morning, Nokia held their highly anticipated press conference here at Mobile World Congress 2014. Anticipated is the word used because while two new and admirable low-end entry phones were introduced – the Asha 230 and Nokia 220 – all eyes were focused on ‘X’. Yes, Nokia has gone Android. But if you think that’s all there is to the story, you may be missing the point. We sat down with Jo Harlow, Executive Vice President, Smart Devices at Nokia, for some answers to our eager questions. If you watched the live stream of Nokia’s presentation on the Nokia X, X+ and XL devices, you may have noticed that their message was crafted perfectly. Yes, the words ‘Android’ and ‘Google’ were used, but Stephen Elop was purposeful in focusing on Microsoft’s services and Nokia’s Lumia line. It was as if they knew that one wrong word could be misconstrued as “Nokia has doubts about Windows Phone” or that this new device series was an admission of failure.

It’s not though. In fact, the Nokia X and what it represents, is an extremely bold and shrewd move. To wit, Nokia is the first and only major phone manufacturer to spurn Google’s Open Handset Alliance (OHA), instead going rogue with the open-sourced Android. It’s kind of a big deal as once you leave the OHA, you don’t get back in. You also lose all of Google’s services. That’s okay though as Nokia and Microsoft have enough of their own services to make up for it. At least, that’s the plan.

“This isn’t just about price” Windows Phone users though have one question: With the Lumia 520, why does Nokia have to release an Android phone? Is the cost difference that great when the Lumia 520 can often be found under $80? According to Harlow, the answer is much more… devious. We mean that in a good way, as Nokia have a clear strategy to lure low-cost Android customers onto the Lumia X series. Sure, keeping the price below that of the Lumia line is a goal, but it’s not the driving reason behind the X series. It’s simply to go after a specific market. Owners of dumbphones, Symbian, low-cost Android, etc. are all the target demographic. Think of the ‘X’ as a transition device to jump from Android to Windows Phone, minus the jarring experience. It’s also, as Harlow notes, a “reaction to the marketplace”, which has changed rapidly in 2013. By wooing customers with low-cost Android devices to the Lumia X, Nokia hopes that the phone will serve as a gateway to the Lumia line of Windows Phones. That’s their exact intent. You start off with a good Nokia X experience, you finish up with a Lumia one. There’s a specific reason why Nokia made the X look like Lumia, even down to the Tiles that can change sizes and be moved around. If there was ever a Trojan horse at Nokia, it would be the Nokia X. It runs open source Android 4.1, spurns all of Google’s APIs, and introduces potentially millions to Microsoft’s services. All in the guise of a low-cost Android device. You want a more powerful phone? Here’s a Lumia and look, it has a similar user experience. It should be clear that Nokia making the Nokia X is not about embracing Android. It’s not about losing faith in Windows Phone. Heck, it’s not even about price (Windows Phone, with new support for the Snapdragon 200 and 400 series will guarantee that). No, this is about putting a Nokia Lumia in the disguise of Android. It sneaks across the enemy lines and delivers most of the goods in a brave effort to lure deserters.