Thanks. As far as your prior question regarding social efforts -- these do not seem to have a clear idea what they are promoting. Do not get me wrong, all of that is great work but our by far the biggest weakness is the website that must attract visitors / users. We MUST create it properly with a clear vision and make it a cornerstone of any promotional activities IF our goal is to:--I see no other value proposition. (aside huge thingy -- attracting developers to build on DAPI)If this would be the goal (as it should), than the results would be dismal -- dash.org had only 2.19% of all visits coming from all the social networks combined. I do not want to divulge any other numbers but the percentage because the total number of visits might be seen as the business secret. Unless we're clear about it, let me stay only with the percentage.Content marketing is a big deal and it will take me some time to prepare a comprehensive document / guidelines for all of us to peruse as we see it fit. It would be a good helpful guide, not an instruction manual anyone would be obliged to follow. I wait to see what AndyDark will post about Information Architecture and than will try to convey my message in rather strong terms.