This is why Catholics can’t have nice things. A while back, magician, libertarian and atheist Penn Jillette had offered what he calls Chiquita Banana Wednesday as an atheist alternative to Ash Wednesday, signified by the wearing of a sticker on the forehead in place of ashes. The “tradition” has since moved to Twitter and inspired the hashtag #ChiquitaBananaWednesday.

http://twitter.com/AR_Roberts/statuses/301831317031616512

Wish I would have known about #chiquitabananawednesday I'd be all over that. — David Hustlehoff (@codeeznutz08) February 13, 2013

If I had only known about #chiquitabananawednesday sooner. — Sashin (@Sashin9000) February 13, 2013

Um, how much planning did you need?

Thanks to all the people tweeting pictures of themselves from Chicquita Banana Wednesday. Everyday IS an Atheist Holiday! — Penn Jillette (@pennjillette) February 13, 2013

Enjoying Chiquita Banana Wednesday. Not the right brand but surely the right groove. Off to the dentist. Oh boy. pic.twitter.com/Lo6sOks9 — Penn Jillette (@pennjillette) February 13, 2013

It’s an unorthodox tradition in more ways than one; neither Penn nor his followers could seem to track down actual Chiquita stickers.

Couldn't find a Chiquita sticker, so I'm celebrating with a Dole sticker @pennjillette #chiquitabananawednesday pic.twitter.com/OWoUCeyx — Kyle Gibbons (@Kylegibb) February 13, 2013

I almost forgot to do this this year. #chiquitabananawednesday pic.twitter.com/olI9Ugr6 — Matt, Salsa and Jena (@aonpodcast) February 13, 2013

@pennjillette your books mean a lot to me, and helped me realize I'm an atheist. Happy #chiquitabananawednesday pic.twitter.com/JBRKZB6s — JohnPaul Kroschel (@owlbyte) February 13, 2013

We’re happy for you, but count us in with #TeamPatriciaHeaton on this one.