The Vancouver Whitecaps want you to feel the atmosphere at BC Place, moment by glorious moment.

But a new promo attempting to sell season tickets for 2015 — which features three female Caps fans clad in white bouncing up and down — got off to a bumpy start.

The promo is shot in slow-motion and has an orchestra playing in the background — classy, right?

“Uhhhhhhhhh yes,” wrote commenter Jason Leigh McKay on the Whitecaps’ Facebook page before the video was removed overnight.

Mauricio Gutierrez also liked what he saw: “great promo,” he wrote.

But there are others, both male and female, who feel that for a team with the slogan “Our all, Our honour” — it actually dishonours women, and is a tired attempt to garner season ticket sales.

“I usually get a laugh out of the promo videos and don’t mind being part of them occasionally,” wrote Stephanie Thorpe. “I feel this really alienates female fans and is a step backward.”

“Not impressed,” wrote Karin Catparent.

Caps fan Kevin Saunders was more direct in his disdain for the video: “I think this video is offside! Slow motion of blondes; aren’t you supposed to be a classy professional club?”

The cleavage in fan reaction is also felt on Twitter.

https://twitter.com/trevtaz/status/512045193068298240

Thanks @WhitecapsFC for joining us in fighting racism and homophobia. Maybe next year you can fight misogyny too. #DontCrossTheLine — BB-37 (@brettness37) September 17, 2014

Whitecaps FC president Bob Lenarduzzi said Wednesday: “It wasn’t our intent to offend anybody, and the minute that we knew we did, we pulled it down at that point.“

Instead, Lenarduzzi said, the intent of the eight-part ad campaign was to show a diverse cross-section of fans enjoying the game and supporting the club. Other spots in the campaign showed male and female fans, and a group of kids at a game.

No actors or staged scenes appear in the video campaign, and all the footage shows genuine fan reaction at Whitecaps games, Lenarduzzi said. Pro teams using photos and videos of fans is common in sports marketing.

“That’s the premise that we went forward with: they’re real people, they’re fans at our games, and it’s a cross-section of the support that we get,” he said.

Lendarduzzi said all eight ads in the campaign were meant to be presented in the same way: the same slow-motion footage of Whitecaps fans celebrating, with orchestral music in the background.

“That was all with a view to having a consistency for all eight ads,” he said.

Asked if it will now be a seven-part campaign, after the ad featuring the female fans has been pulled, Lendarduzzi said: “I guess so.”

Below are two of the other videos released so far:

The Province is trying to contact the women in the video, with no luck so far. We hope to be in touch with them in the very near future. Meanwhile, feel free to join the spirited debate about the video on our Facebook page.

mraptis@theprovince.com

twitter.com/mike_raptis