It seems like Ubisoft is taking a page right out of the Bungie/Microsoft Viral Marketing book.

Make a live action short film based off of your video game Post it in three parts onto YouTube ??? Profit

It worked for both Halo 3 and ODST. I still love watching those films over and over. Something that brings the game to life. Something that makes you want to see an actual live action movie, but hope they don’t and keep it short filmed and straight-to-web.

I can see high sales figures for Assassins Creed 2 from this high quality trailer. The first of 3 parts of the short film hits the web on Oct. 27th. Then the following two parts leading up to the release of Assassins Creed 2.