You can't go 10 minutes without seeing a commercial for tampons, and more often than not those commercials feature women in bikinis playing beach volleyball, women in bikinis going down a waterslide, or women in bikinis on a jet ski. Though commercials for feminine products are getting more honest, they have yet to acknowledge that women aren't the only ones who get their periods.

That's where Cass Clemmer comes in. Cass is a transgender artist who works as a menstrual health advocate and uses they/them pronouns. They are the creator of Toni the Tampon, a "little tampon with big dreams" which documents its travels on Instagram and aims to, according to its website, "help menstruators of all ages and genders reclaim pride in their periods." The genderqueer tampon is also the star of a coloring book and strives to put an end to period shaming of all kinds though a slightly different lens.