Anatomy of a YouTube Channel Front Page

Anatomy of a YouTube Channel Front Page

Because some YouTubers struggle with the ideal way to setup their channel’s front page we put together this infographic. Follow this chart to become optimized for engagement and cross-promotion with other YouTubers.

We’ll use the Power Up TV YouTube Network channel as an example.

Branded Banner and Avatar:

YouTube channel banners have an optimal banner image size of 2560 x 1440 pixels.

A template on how to design so that your art is seen on all devices can be downloaded below.

YouTube channel avatars (also called icons) are a square image of 800 X 800 px.

Both your banner and avatar should have consistent branding. The branding should be unique to yourself so that viewers can recognize your channel videos as the official source for those videos, as well as help build brand identity with your audience.

Website and Social Profile Links

You’ll want to include your Facebook, Twitter and Google Plus profiles to make it easy for fans to follow you at these places, but you’ll also want to include your website link.

(If you don’t have a website and you’re a Power Up TV Partner we recommend using your Recruit-a-friend affiliate link so you earn extra money for referrals to our network. Click here for the details. )

Channel Trailer

Your channel trailer is the first video an non-subscribed viewer will see when visiting your channel. This video should tell the viewer what they can expect from other videos on your channel, or some information about your channel.

The point of the video is to convince the viewer to watch your other videos, become a subscriber or take other action beneficial to you in some way. For example we have a rap music jingle about the network as our channel trailer,



Featured Channels

This feed exists to the right hand side of your channel trailer. These are channels that are either affiliated with you in some way, or that are cross-promoting with you by including your channel in their own featured feed.

Recent Videos Playlist / Feed

This is a playlist or feed of your most recently uploaded videos. This makes it easy for folks to find your latest videos directly from the front page of your YouTube channel.

Featured Channels Playlist

Your featured channel playlist is another place for your cross-promotion collaborators to be seen by your audience. You could also make this a playlist featuring their videos if you want.

See our article about the #Playlist4Playlist topic for more details on why you should include a playlist like this on your channel.

2nd Playlist

Your 2nd Playlist should have videos about a certain kind of subject or niche. It might be a particular show segment you produce. On the Power Up TV channel we have our Creator Academy videos as the 2nd playlist.

(We call this is the 2nd playlist because it is the 2nd video playlist on the channel)

Additional Playlists

You should have as many playlists as you can feature on the front page of your channel.

On the Power Up TV channel we have additional playlists for Testimonials, Sponsorship Winners and a feed showcasing the most popular videos on the channel.

Conclusion

I hope this advice has been useful to you. Additional information on how to optimize your channel can be found in our Creator Academy course.