Screen Shot: Do Nothing Club

What inspired the brand name?

The brand name was something I was making crappy music in my bedroom under for a while. I never actually did shows or anything, and my girlfriend always liked the name, so when we decided to start this project together we used it.

At what moment did you realize you wanted to start a brand?

We started out designing posters for shows we were throwing, and people were interested in the poster designs. Then we printed some shirts for fun and posted them online and they sold out within a day, so we figured maybe we could make something of it and decided to develop our ideas and see where we could take it.

What helps you get over creative blocks?

We research our ideas a lot, and try to think about our concepts as a range of designs, so if we are stuck on one we move to another.

What is the biggest mistake you have made?

Not printing enough of each designs. It's hard when you're just starting to know what the demand is going to be, and so far we've severely underestimated the demand so not everyone who wanted a shirt was able to get one. We're going to be restocking them eventually though!

What is the biggest success you have had?

Just having people from all over the world buy our clothes has been a really great success. It's awesome that people in other countries like and relate to the designs enough to buy them.