The idea is brilliant, and a lot of fun to watch. So much fun in fact that we contacted the man behind the account to ask him a few questions. We have been asked to protect his anonymity, but we will say the operator of FakeWatchBuster is male and resides somewhere on the continent of Europe.

H: What was the inspiration for the FakeWatchBuster instagram account?

FWB: Exactly 1 year ago, one of the largest watch forums in Europe participated in busting a scammer in an international Panerai deal. Me and the other members of the forum helped out in getting the money back to the buyer. After this, both scammers and people dealing with fake watches have been a thorn in my side and I wanted to do my little part on Instagram, Batman style. My small little goal is to get someone to buy a perfectly decent Seiko or something instead of posing with fake crappy watches on the Internet.

H: How do you find all these fake watches on instagram?

FWB: I find all the fake watches by looking through a lot of pictures, searching on different watch related tags. The tag #Rolex give the most results and there are a lot of people trying to show off their fake watch as real to get likes and admiration from others on Instagram. When I have found a candidate for busting I re-post the watch and tag the person who posted the watch with an added little insult/humorous message. I often also tag friends of the person i'm busting to humiliate the fake owner even more.