Bitcoin reached the highest peak in popularity in all its history, reports Bloomberg.

According to Google Trends, the popularity of request "buy bitcoin" surpassed "buy gold", which was the most popular one before.

Experts believe that the main reason for such sharp popularity spike is significant and rapid increase in cryptocurrency cost on exchanges in the US and around the world.

As for investors choosing a specific cryptocurrency, bitcoin, it is not surprising. Analysts believe that it’s because bitcoin is the oldest and most famous of all cryptocurrencies and, what’s more important, increased in value by 600% in just one year, while gold gained additional 11%.

The New York Times also reports that there has been a spike in cryptocurrency popularity on Wall Street. The total number of operating digital hedge funds has increased by a hundred in 2017 - from 30 to 130.

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