STATEN ISLAND, N.Y. -- Two more Staten Island neighborhoods will be featured as part of a recently launched ad campaign aiming to lure New York City-dwellers to explore other boroughs.

The "See Your City" campaign, launched in October last year by the city's marketing arm, NYC & Company, profiles 10 more city neighborhoods -- two from each borough.

Staten Island's Randall Manor and Historic Richmond Town are this round's selections. An online profile of them, along with vintage travel posters, touts each neighborhood's special qualities.

In Randall Manor, for instance, New Yorkers might enjoy "exploring land like a sailor," "checking out a true galley kitchen" and watching the tugboats go by at the waterfront restaurant Blue.

In Historic Richmond Town, visitors can "churn butter," "see a tavern concert with some original hipsters" or "bust out the sepia filter for your anachronistic wedding snapshots."

Other borough neighborhoods included in the campaign include Atlantic Avenue (Brooklyn), Bay Ridge (Brooklyn), Corona (Queens), Lower Manhattan (Manhattan), Riverdale (the Bronx), Rockaway Beach (Queens), South Bronx (the Bronx) and Washington Heights (Manhattan).

Along with the neighborhood profiles, the tourism company is also sending out 45 "social media ambassadors," including cultural institutions and local neighborhood influencers to help promote the program by sharing images on Instagram, Twitter and Facebook with the official hashtag #seeyourcity.

New this year, NYC & Company is hosting "InstaMeets" with the social media ambassadors at six locations throughout the five boroughs to showcase a selection of must-see NYC attractions.

During the InstaMeets, the ambassadors are granted special access to the designated locations and will upload images to Instagram, publicizing the attractiveness of exploring hidden gems in NYC's neighborhoods.

The campaign will be promoted through approximately 200 bus shelters and 100 street pole banners across the five boroughs, social media accounts, commercials running in NYC taxicabs, digital and print media targeting New York City residents and through American Express digital channels.