Mission

The Red Shirt™ gives alumni, students, and friends the chance to make a difference today for the Badgers of tomorrow. This unique collectible provides a spirited way to give back because proceeds go to the Great People Scholarship.

Impact to Date

Total Shirts Sold: 57,928

Dollars Raised: $290,000

Scholarships Awarded: 159

Impact in Action

Proud Great People Scholarship recipient Brian “Kai” Brito ’17 reflects on the positive effect the scholarship has had on his UW student experience.

Need for The Red Shirt™

Help us invest in the next generation of Badgers! WAA contributes 50 percent of proceeds from sales of The Red Shirt™ to the Office of Student Financial Aid’s Great People Scholarship.

The Great People Scholarship support students who have been accepted to UW–Madison based on merit but do not have sufficient financial resources to attend and succeed at the university. Two-thirds of first-year UW students apply for financial assistance, and — with the help of alumni and friends like you — we are working hard to meet their needs. A recent survey found that 58 percent of high achieving students who did not ultimately enroll at UW–Madison cited scholarships/financial aid packages as a determining factor in their decision. Your support can make a difference. Make an investment in the success of our students, and in turn, the success in the University of Wisconsin–Madison.