Good news, Don’t do it army! After investing millions of dollars into athlete support, insane video projects, banger events and a whole lot of instagram followers, Nike apparently is making its final moves out of the snowboard industry. While the rumors of the total pull out are unconfirmed, Nike did issue a statement that it would be pulling out of Australia and New Zealand here, and between everything else we’ve heard, we’re running with it. Of course, when Nike got back into snowboarding for the third time, it was pretty apparent this would happen eventually, but that time is now.

Why, you ask? Well, apparently $40 million dollars a year is not in line with Nike’s sales goals for its individual departments, or its multi-billion dollar growth goals as a company. And as a publically traded company, profit is all that matters. So, while Nike Snowboarding seemed to be a success, the bottom line just wasn’t there for the Swoosh.

If you actually like Nike boots, we would recommend stocking up (or waiting til spring when they flood the outlets stores with all the boots that didn’t sell this season.) Now let’s start the count down for Adidas.