



Leica, who recently expanded its camera range with the Leica S (Typ 007), has today announced that it will open a second London-based store.

The new store, which will be located in The Royal Exchange, will open on Monday 5 October 2015 and will be known as Leica Store City.

In addition to displaying the entire Leica product portfolio, Leica Store City will be a place where customers can view photographic exhibitions and attend exclusive events on-site.

Jason Heward, managing director, Leica Camera Ltd, said, “The Royal Exchange is a natural ‘second home’ for Leica, with its rich heritage and prominent position. We are different from other photographic brands, and it is important for us to create beautiful stores in locations where our customers like to shop. At The Royal Exchange, we will offer the ultimate customer experience; a destination where customers can engage in a conversation with the brand. Our stores are places where new and existing Leica owners can meet our team of experts, and discuss how to become a better photographer by using the best photographic products.”





Joanna Lea, associate at Oxford Properties and retail asset manager at The Royal Exchange, said, “We are delighted to welcome Leica to The Royal Exchange. The heritage of the brand, together with its luxury credentials and its ongoing collaborations with premium fashion brands, offers a natural fit with The Royal Exchange and its prestigious neighbours as we seek to widen the occupier mix at the scheme. Leica is one of many new brands that we are working with this year, which we’re confident will add a complementary offering to the luxury products currently available at The Royal Exchange.”

The address of the new store is:

Leica Store City

No.18 The Royal Exchange

London

EC3V 3LR