About Magento 2 Rich Snippets via Schema.org Structured Data.

Boost online store SEO, improve usability and attract more customers by adding Rich Snippets for Google Search, Facebook Open Graph, Twitter Cards and Pinterest Rich Pins.

When you use structured data to mark up content, you help Google better understand its context for display in Search, and you achieve better distribution of your content to users from Search.

Rich Snippets enable users to quickly identify specifics about your products and website. Increases real-estate on the Search Result page and increases Click-Thru-Rate (CTR).

Google will discover the structured data as soon as it crawls your site (although it may take some time for the the Rich Snippets to appear in search results). When Google algorithms discover technically correct markup on a page, Google uses a variety of signals to determine when to show Rich Snippets on the search result page.

Name - product name added to structured data

- product name added to structured data Product Image - first product image added to structured data

- first product image added to structured data Price - TAX control, Special Price control, Special Price End period Including / Excluding TAX - In case price is listed with Tax and without Tax select which price should be used Special Price - From / To - special price and end date is added to structured data if available Price currency - automatically added from store settings

- TAX control, Special Price control, Special Price End period Availability - Indicates that the item is in stock.

- Indicates that the item is in stock. Description - ability to select between short and long description when adding product details to structured data. Short Description / Long Description

- ability to select between short and long description when adding product details to structured data. Brand - Select an additional brand that will be added to structured data (Country of manufacture, Shipping, etc..)

- Select an additional brand that will be added to structured data (Country of manufacture, Shipping, etc..) SKU - Control over the attribute that is used for product SKU

- Control over the attribute that is used for product SKU Review Markup Format - select between Agregate Ratings and Agregate Ratings with Detailed Reviews Agregate rating - show only review score and number. ex 4.8 / 5 from 287 reviews Agregate rating with Rewiews - add both agregate rating and also latest user rewiews: author, date, message, rating, review name. Specify the number of latest reviews to include. (Pro version)

- select between Agregate Ratings and Agregate Ratings with Detailed Reviews GTIN - Control over the attribute that is used for product GTIN code (Pro Version)

- Control over the attribute that is used for product GTIN code (Pro Version) MPN - Control over the attribute that is used for product MPN code (Pro Version)

- Control over the attribute that is used for product MPN code (Pro Version) Item condition - Control over the attribute that is used for product Item condition New / Damaged / Refurbished / Used (Pro Version)

- Control over the attribute that is used for product Item condition New / Damaged / Refurbished / Used (Pro Version) Breadcrumbs - structured data for links that can help a user understand and navigate a website hierarchy. (Pro Version)

Sitelinks Searchbox - When enabed, Google Search will expose a search box scoped to your website when it appears as a search result. (Pro Version)

- When enabed, Google Search will expose a search box scoped to your website when it appears as a search result. (Pro Version) Rich Snippets Logo - Specify the image Google Search uses for your organization's logo in Search results and in the Knowledge Graph. (Pro Version) Use Store Logo - the Logo snippet will use the store default logo Upload Custom Logo - you can upload a custom logo, different than the logo used for your store.

- Specify the image Google Search uses for your organization's logo in Search results and in the Knowledge Graph. (Pro Version) Corporate Contact - Use corporate contact markup on your official website to add your company's contact information to the Google Knowledge panel in some searches, for example when a user enters your company’s name into the Search bar (Pro Version)

- Use corporate contact markup on your official website to add your company's contact information to the Google Knowledge panel in some searches, for example when a user enters your company’s name into the Search bar (Pro Version) Social Profiles - Use markup on your official website to add your social profile information to a Google Knowledge panel. Knowledge panels prominently display your social profile information in some Google Search results. (Pro Version)

Twitter Cards Twitter Cards - showcase your products on Twitter using Image, Long / Short description, Price (with/without tax) and highlight site and tweet creator.

With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. By using this extension, users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers.

Facebook Open Graph The Facebook Open Graph protocol enables products sold on your store to become a rich object in a social graph. For instance, this is used on Facebook to allow your store product pages to be highlighted in Facebook feeds. Facebook Open Graph - showcase your products on Facebook with rich product information using Image, Long / Short description, Price (with/without tax), and highlight Site name and app Id.