After a short yet controversial political career, Ariel founded the Acrobats Anonymous (AA), a support group for edgy gymnasts, and became the first Nobel Prize recipient for charade skills.That's when he realized he was getting pretty creative at... Making up stories!

So he spent the next several years studying Arts & Literature, working as a cameraman and video editor for live events, shooting music videos, touring with Cirque du Soleil and living or working in over 30 cities across 3 continents - and that's not made up.

He joined Onesum agency in 2008 where he worked with high profile clients and brands, and directed a few national video and advertising campaigns. Ariel gets involved in every aspects of the projects he works on, from on-location filming to 3D VFX compositing. It gives him a global view and approach - not unlike writing his bio at the 3rd person - and the comfort to take any direction for a given project.

He started IO in 2013 with Ben Gelfand to make up and tell even bigger and greater stories to the world. If he isn't working on the studio's projects, developing motion control production tools or researching and learning on the latest cameras and post-production software, he is most likely cooking, eating or talking about food.