Lettercase





Registered trademark symbol (®)

When referencing Mastercardin text, use an uppercase “M” and lowercase “c” with no space between “Master” and “card”. The name should not appear with a capital “C”. Mastercard should appear in the same font as its surrounding text.

In the first or most prominent text use of Mastercard on a page or screen (after use, if any, in a headline), the ® trademark symbol is required. In subsequent use on that page or screen, the ® trademark symbol may be omitted.

Read-through

Mastercard branding may be used as a read-through in a headline, but may not be used as a read-through in the body of a communication. When used in text, it should be set in the same typeface as the surrounding text.

Trademark attribution notice

When the Mastercard name and/or Mastercard Symbol or Mastercard Brand Mark are used, the following trademark attribution notice should be included once in the communication: “Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated.”

Note: On digital communications and small-size marketing communications, the above trademark attribution notice is not required.

Translations

The Mastercard name must appear in English only. The Mastercard name must not be translated into other languages nor appear in another alphabet except for specific authorized versions in Chinese (translation), Arabic (transliteration), and Georgian (transliteration).

Parity

In communications that promote more than one payment brand, the Mastercard name and/or branding must be presented with prominence and frequency equal to that of all other payment brand names and/or logos.