marrec Originally Posted by

So I dug into those specific numbers and almost all of them are from MCVUK (A UK based website) and from at least 2 years ago.



While I don't doubt that the numbers might reflect an accuracy and disambiguation that is needed, they don't tell the whole story and only as of 2013 at the latest. For example, the Skyrim numbers look just a skewed as the rest until you see that Women 20-24 actually make up a HIGHER percentage of the playerbase than Men 20-24.



The numbers in Nov 2015 could look very different in America than they did in Europe in 2011-13, and even just looking at the European numbers we see that women ARE playing and consuming these normally "guy centric" AAA games. You say the money is with men but in 2015 that's simply not as true anymore, the buying power of women is great than it has ever been and is outpacing that of men... and this is important... in the US.



We need to stop thinking of women as "casual gamers", there is nothing about a woman biologically that predisposes them to play Just Dance, it's all about the culture and marketing. ESPECIALLY the marketing. Women want to play games and have the buying power to move markets but the industry (as of 2013 for your numbers) stubbornly refuses to let them in.



Edit: We've kind of started to see this with more commercials about AAA games being gender neutral in tone or prominently featuring women.