For many of our readers out there, you fall into one of two camps when it comes to the Super Bowl every year. You either watch both the game and the commercials, or just the commercials. The ads are always big as companies pay a whole lot of money for a mere 30 seconds. Nintendo is no exception to this as they paid a whopping $5 million USD just to advertise the Switch during Super Bowl LI. It turns out though that this was apparently cash well spent.

Ace Metrix is a company that measures just how impactful something like a video-based commercial can be. They do this by polling a group of 500 new people for each ad they show them. These viewers then score the ad based on things like “Attention, Likeability, Information, Change, Relevance, Desire and Watchability”.

Based on how Ace Metrix scored all of the Super Bowl LI ads, Nintendo actually managed to do pretty well. Overall the Switch commercial managed to take 4th place in Ace Metrix’s analysis of all the “New Content” ads shown during the Super Bowl. Check out the results below.

Ford – Go Further Audi – Daughter King’s Hawaiian – False Cabinet Nintendo – Switch & Play Kia – Hero’s Journey Skittles – Romance LIFEWTR – Inspiration Febreze – Halftime Bathroom Break is Coming Wonderful Pistachios – Ernie Gets Physical Honda – Yearbooks

According to Ace Metrix, the commercial responded well with audiences as Nintendo was able to demonstrate a new product with an entertaining ad. They even considered it one of the “surprises” of this year’s group of Super Bowl commercials.

What do you think of this news? Do you think the commercial would convince you to buy the Nintendo Switch? Let us know in the comments below!

Source: Ace Metrix (via Nintendo Life)