You've already seen it, almost certainly, but this is the front page of Tuesday's Indianapolis Star, demanding that legislative leaders in Indiana address the widespread concerns about the state's new "religious freedom" law.

At the bottom, in smaller-but-still-big print, you'll notice a hashtag: #WeAreIndiana. It's a hashtag that's been used before, usually to demonstrate support for the Indiana University Hoosiers. But in the editorial, the Star asks that people "[j]oin the hashtag, the social movement" and "spread the message of who we are and what we want the world to know: Indiana embraces everyone and we do not discriminate."

So far, it hasn't really caught on. There's been a spike in the use of the hashtag, according to the Twitter metrics site Topsy.com, but it's still fewer than 3,000 total tweets, as of writing.

(Note, too, that the hashtag was already in use for a similar purpose over the weekend.)

In the city of Indianapolis, the hashtag is not on the trending topics list on Twitter, either. The concerns of Hoosiers so far are generally in line with the rest of the country: #BieberRoast and Kevin Hart and Tidal.

The site TrendsMap allows us to zero in on Indiana at large, and it's clear that the hashtag hasn't really taken hold.

What people are talking about, though, is the Indianapolis Star.

To some extent, this isn't surprising. The overlap between the audience for a newspaper and the social media world is still growing (he assumed, having no access to detailed metrics from his own employer). Does someone who subscribes to the Indianapolis Star also maintain an active social media account? Are people who see the front page in their Twitter streams noticing the relatively subtle call for hashtag help?

Gov. Mike Pence (R-Ind.) has called a news conference for this morning to address national criticism of the bill he signed. He certainly is aware of the Star's bold position on the topic. But it seems unlikely that the weight of the Star's "social movement" has added much to his thinking.