Soon after the Dutch beat the Mexican national soccer team 2-1 Sunday on two late goals, Dutch Royal Airlines KLM added insult to injury by tweeting, "Adios Amigos!" with a picture of a yellow airport sign bearing a drawing of a mustachioed man in a sombrero and the word "departures."

It was the latest brand fail in an increasingly long line of them on social media. It prompted a response from Aeromexico — and hours later an apology from KLM, in Spanish.

And the Internet's new least favorite brand is....

I'm now offering complimentary flights to all the Mexicans who wouldn't want to fly with KLM again... pic.twitter.com/8qtnEhX4Ov — Superman (@SupermanTweets) June 29, 2014

And @KLM deleted the tweet. Adios, social media manager! — Church of Soccer (@churchofsoccer) June 29, 2014

And shame on the racist joke of @KLM — Alvaro Enrigue (@AlvaroEnrigue) June 29, 2014

.@KLM I'm never flying your shitty airline again. Fuck you big time. — Gael Garcia Bernal (@GaelGarciaB) June 29, 2014

Dear @KLM please put back that joke "Adios Amigos!" It was a cool tweet!!! I'll travel with you if you have flights to Tamazunchale — Sergio Valladares (@SrValladares) June 29, 2014

Shame on @klm for deleting their genius tweet; Aeromexico would've done the same, if not more hilariously vulgar! #MEXvsNED #WorldCup2014 — GustavoArellano (@GustavoArellano) June 29, 2014

This KLM thing is remarkable. One social-media manager damages entire Dutch rep for internationalism & cultural sensitivity. — Matt Steinglass (@mattsteinglass) June 29, 2014

Gracias por este gran campeonato, estamos orgullosos y los esperamos en casa #VivaMéxico pic.twitter.com/GCE5u5Cj6r — Aeroméxico (@AeroMexico_com) June 29, 2014

I must say this: apologies to anyone who felt offended by my comments. I was caught by the football bug that spoiled my sense of humor. — Gael Garcia Bernal (@GaelGarciaB) June 29, 2014

Reaction was instant. Echoing the sentiments of many tweets, one famous Mexican actor was so outraged he announced — in harsh language, you've been warned — that he would never patronize the airline again. KLM promptly deleted the tweet, but it was, of course, too late.Not everyone disliked the tweet.Once again, the lesson is think before you tweet.Here's how Aeromexico handled the social media flap.Translation, per Bing? Thank you for this great championship, proud and hope to see you at home #VivaMéxicoHours later, KLM issued an apology in Spanish.It said: "No ha sido nuestra intención herir los sentimientos de nadie con nuestro 'Tweet.' En el mejor del espíritu deportivo, ofrecemos nuestras más sentidas disculpas para aquellos que se hayan sentido ofendidos por el comentario."Per Google Translate, the English version is this: "It was not our intention to hurt anyone's feelings with our 'Tweet.' In the best of sportsmanship, we offer our heartfelt apologies to those who have been offended by the comment."You know who else apologized? Bernal.