In terms of the business’ functionality, this is again a simple, stripped down process. Customers book through a simple PayPal button (with Contact Us form for queries). When we receive a booking, we prompt them for a time and date for a consultation to take place, including asking them to add us on Facebook so we can see their profile.

When the time arrives for the consultation, a member of staff will get online (I have a few friends who work in Fashion who are excellent at giving advice on appearance, conversation and overall personality). The consultant goes through five key areas:

Picking your best 5 photos from Facebook

Choosing your main image (this is key)

Curating your profile tagline

Giving you ideas and advice on opening lines

Providing you with expert advice on flirting and what to say in a conversation

Simple, quick and effective!

I created the site on Strikingly’s platform — an incredibly easy web page editor that allowed me to produce a beautiful website in a rapid timeframe. I don’t have exceptional design or coding skills, so Strikingly is ideal for me.

Reaching out to Journalists for press is another key angle to TinderUs’ growth. This process is always over-complicated by startups — just remember that Journalists are real people, whose job is to write up interesting news. If you email or Tweet them with something interesting, they’s a good chance they’ll get back to you.

This short journey proves that anyone can build a simple site and generate revenue with the correct idea. ‘Build something people want’ is a fantastic mantra, but there’s a lot to be said about hacking stuff together for fun.