OMG, this happened.

Gawker’s newest editor-in-chief, Max Read, sent a memo to his website’s staff this week banning internet slang and slamming BuzzFeed.

Read told TheWrap the guidelines weren’t inspired by a particular post, “just a general sense that we were slipping.”

He also told TheWrap about how his editorial style will differ from his predecessors. He wanted to emphasize his breezy tone.

Also read: Gawker’s Nick Denton Picks Fight With BuzzFeed, Calls Website ‘Pointless’

The style guide, obtained by Poynter, expressly forbids jargon embraced by websites such as their archrival BuzzFeed and Reddit.

“We want to sound like regular adult human beings, not Buzzfeed writers or Reddit commenters,” Read writes. “Therefore: No ‘epic.’ No ‘pwn.’ No ‘+1.’ No ‘derp.’ No ‘this’/’this just happened.’ No ‘OMG.’ No ‘WTF.’ No ‘lulz.’ No ‘FTW.’ No ‘win.’ No ‘amazeballs.’ And so on. Nothing will ever ‘win the internet’ on Gawker. As with all rules there are exceptions. Err on the side of the Times, not XOJane.”

Read recently took over for John Cook in late March.

“As a Libra, I expect my editorial style to rely heavily on peacemaking and unity,” Read said. “(Former editor John Cook) on the other hand is a classic Taurus (stubborn, persistent, reliable), and A.J. (Daulerio) is a Pisces-Aries cusp (bold, loyal, creative). I share some of these qualities, but, as my rising sign is also Libra, I tend to focus more on overall balance and harmony.”

Also read: Quentin Tarantino Bashes Gawker’s Journalistic Ethics in Script Leak Lawsuit

When asked about the bitter rivalry between BuzzFeed and Gawker, Read demurred.

“It’s a big internet,” he said. “There’s room for a lot of different websites.”

Read Read’s full memo to Gawker staffers, published by Poynter, below: