Poland, especially after joining the European Union in 2004, became a place frequently visited by tourists. Most tourist attractions in Poland are connected with natural environment, historic sites and cultural events. They draw millions of tourists every year from all around the world. According to Tourist Institute's data, Poland was visited by 15.7 million tourists in 2006, and by 15 million tourists in 2007, [6] out of the total number of 66.2 million foreign visitors. [7] In 2012, Poland was visited by 13.5 million foreign tourists (those who came during Euro 2012 , but did not stay overnight, were not included in official statistics). [8] In 2013, Poland was visited by 15.8 million tourists. In 2016, the number of arrivals to Poland amounted to 80.5 million. 17.5 million of this number are arrivals considered for tourism purposes (with at least one night's stay).

After World War II all tourist organizations were nationalized by the new communist government. The Polish Tatra Society and Polish Sightseeing Society were combined into Polish Tourism-Sightseeing Society (PTTK) and most of the tourist infrastructure was handed over to the newly created Workers Vacations Fund (FWP). Tourism was limited to the Comecon countries. This was the era of governmentally-founded tourism, characterised by mass but low-standard tourism. A typical sight was a holiday campground with small bungalows managed by one of the state-owned companies. Holidays for children and teenagers were organized by Juventur. After the fall of communism much of the infrastructure was privatized, although many company-owned resorts were downgraded because of their unprofitability. The early 1990s saw the foundation of many new tour operators. Some of them prevailed and strengthened their position on the market, being able to compete with multinational tour operators like TUI, or Neckermann und Reisen with branches in Poland.