Video game company Atari helped define the electronic entertainment industry from the 1970s to the mid-1980s with its iconic products such as Pong and the Atari 2600, but it hasn’t created a gaming console in over 20 years.

Now, current CEO of Atari, Fred Chesnais, recently shared in an interview with GamesBeat during E3 2017, that the company is finally delving back into the gaming division by creating a new console.

“We’re back in the hardware business,” he said.

Atari teased a new product called the “Ataribox” last week through a non-Atari website, however, many people believed it to be false, although, little did they know that the video was showcasing a “brand new Atari product years in the making.”

With the console reportedly based on PC tech, Fred Chesnais also expressed that the console’s design is still in its infancy and the official reveal will be announced at a later date.

It’s been a long time coming, and yes it is official, and it is very real. Go to https://t.co/jakv7LwjzL today & sign up to know more #atari pic.twitter.com/lF1Cgzzk1g — atari (@atari) June 14, 2017

In other gaming news, Microsoft has unveiled the most powerful console ever with the Xbox One X.

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Words by Renz Ofiaza Staff Writer Renz Ofiaza is a Staff Writer at Highsnobiety and based in Brooklyn.