Air said: For lower end GPUs the FE has a price premium

technically the FE is a lower end ... it's just a reference with a premium for a fancy cooler ... vapor chamber or not (iirc the Aero has the same thermal performances as a FE )prime argument is : watercooling and the Aero overruled them on that with the previous iteration, on the 1070 and 1080 Aero were cheaper than FE and, also, a better deal than a FE for watercooling (well ... if you have to take a gimped reference design for universal reference waterblock, you better take the cheaper one which has the real value of the card, over one that has an inflated price :laugh: )another thing is: the Aero has a factory OC version also, well you can manually OC a FE nonetheless, but at last with a factory OC model you don't have to pay more for a FE and have to do it manually, unless the price is same tho even there if the price is same for a FE and a Aero OC : the choice should be the Aerothe Aero cooler is not bad looking at all and also have the LED on the side (MSI logo instead of Nvidia ... a plus :laugh: ) on the 1070 version the Aero max temp was under 78° FE: 82° ~