The early, innocent days of MTV have made history and inspired generations.



Artists worldwide used to see MTV as the ultimate promotional tool, while the kids of Generation X watched it for hours.

MTV started as a basic TV channel. Launched in 1981, it was designed to play music videos guided by VJs. This new cable television channel debuted with The Buggles’ “Video Killed the Radio Star” followed by “You Better Run” by Pat Benatar and “She Won’t Dance with Me” by Rod Stewart’s.

On August 1, 1981, fans have also had a chance to watch and listen Cliff Richard’s “We Don’t Talk Anymore,” Michael Johnson’s “Bluer Than Blue,” Iron Maiden’s “Wrathchild,” and Sign of the Gypsy Queen by April Wine. Rod Stewart was the artist with most total appearances and most videos. The total number of videos played on MTV’s first day was 116.

As MTV gained popularity, money was invested in making better videos. Fans were able to hear and see their favorite artists. In 1982, MTV launched an advertising campaign featuring big names like David Bowie, The Police, Mick Jagger, and Stevie Nicks. A year later, it debuted Michael Jackson’s 14-minute “Thriller” music video and film. MTV’s original VJs, including Martha Quinn, Mark Goodman, J.J. Jackson, and Alan Hunter, became stars in their own right.

Countless bands and singers benefited from MTV exposure – heavy metal rockers like Quiet Riot, pop artists like Madonna and Culture Club, and new wave artists like Duran Duran. Not to mention those who sold millions of records thanks to MTV. Just think of Van Halen, Bruce Springsteen, and Judas Priest.

Although its rating dropped over the past years, MTV ruled the world in its early days. It created icons, spawned movies and TV shows, influenced fashion, and even saved the music industry.

Later on, MTV launched its own TV series, such as the popular My Super Sweet 16 and the Osbournes. Today, it operates an entire group of channels, including an online channel featuring interviews, movies, news, and podcasts.

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