Linds Redding, a New Zealand-based art director who worked at BBDO and Saatchi & Saatchi, died last month at 52 from an inoperable esophageal cancer.

Redding also kept a blog, and after his death an essay he wrote about the ad business. "A Short Lesson In Perspective," has gained a new and sudden life on the SF Egotist and Adfreak.

It will not make happy reading for the many people who knew Redding or know of his work, or anyone who works in the creative department of an ad agency.

In sum, Redding wrote that life as a creative isn't worth it.

"It turns out I didn't actually like my old life nearly as much as I thought I did," he wrote, after he was diagnosed.

UPDATE: Read about the moment Redding was told he would die.