Chatbots as Marketing Agents:

Business owners can’t afford to ignore chatbots because they are becoming the next big thing in the marketing world. According to a survey by Oracle, 80% of the business leaders said that they already used chatbots or planning to use them by 2020. Additionally, 42% participants believe that automation technologies will improve their customer experience in coming future.

Normally, they are used to answer basic questions like product information, company information or weather forecast.

Many big brands like Uber, Kik and more are using chatbots to interact with the customers and driving more engagement. If the brands know how to use them, they can become an incredibly powerful marketing tool. Let’s see how you can start marketing with chatbots:

Sell Your Products & Services:

Business owners are mostly busy in managing teams, closing deals and executing various entrepreneurial tasks. Because of their extra busy schedule, they can’t give more attention to the customers.



How about cloning yourself? Chatbots can allow you to be in multiples places at the same time. According to the types of products and services, you can use chatbot to sell your products for you. They are online 24/7 and can seriously make money while you sleep.

E Commerce websites are more likely to get benefits from these Bots as they can use bots in nights to generate leads and this will allow the business owners to utilize the human resources in where else.

Easy Payments:

Some of the chatbots are even capable of taking and processing the payments. This will make easier for the customers to give you money. It only takes a few clicks to handle the transaction by chatbots for you. For example, PayPal has recently launched its very first bot on Slack. With this, you will be easily able to send money between different PayPal accounts, without leaving the Slack Conversation. Now sending money from your PayPal account to your friends account is as easy as typing “PayPal send $50 to @James”.

Get deep customer insights:

Chatbots have the powerful ability to collect deep insights of your customers. You can change the program of your chatbot to monitor the customers’ purchasing patterns and habits. By tracking them, you’ll get to know the products or services they choose and the common issues that arise with the offerings.

One more benefit is that it can store details about the questions asked by the users. This will not only make it capable to answer future questions but also give a better understanding about the customers needs. Another benefit is, using information from the user’s questions to create a content strategy. It will be very beneficial for enhancing engagement.

Marketing gets personalized:

Your brand’s website is not enough to give your customers a more personalized experience. A chatbot engages with the customers more humanly. Addressing customers with their first name or suggesting more products from the information gathered of them, is a good way to personalize the conversation.

Hike in engagement:

Your customer will more likely to buy if you can engage them with your brand. Usually, engagement is defined as the actions like clicking or commenting. But with the chatbots, soon it’s going to change. The meaning of engagement will go beyond just making sales and answering questions. Chatbots will actually help you in creating a brand loyalty.

Developers are improving Chatbots daily by upgrading the services provided by them to the users. They can also help you in positioning the company as a technology leader.

This wave of AI chatbots is just a beginning of innovative marketing revolution. It’s already changing the way people interact with the internet and the businesses interact with their customers. If you’re planning to get into the chatbot game, now is the perfect time. We believe that the chatbots can be a boon to your business. How you use them to boost the sales and marketing is limited by your creativity only.

What do you think about this modern chatbot revolution? Do you use chatbots at your business? Feel free to share your opinions on chatbots in the comments below.