Over the past couple decades, movies have become more and more expensive. At the time of me writing this, Pirates of the Caribbean: At World’s End, is the most expensive costing Disney $300 million to produce back in 2007. The ever ending production of superhero and fantasy films normally all cost upwards of $200 million to produce.

When we hear how much a movie’s budget costed, typically it’s only the production budget. Other costs like the marketing (P&A) aren’t always readily available for public knowledge. With the exception of in China, Hollywood continues to struggle with rising marketing costs, mostly overseas, which can easily make up over 60 percent of a film’s gross thanks to territories like Russia, Latin America and Asia. A few years ago, the cost had crept up to $175 million globally. Now some are saying it’s upward of the $200 million mark per picture.