Vaginas are disgusting, this much is self-evident. But unlike with men, whose rancid, dried-cum-and-sweat-sodden crotches are a sign of strength and virility, when a woman leaves the house without first fire-hosing down her pussy with a torrent of lavender-infused aromatics it’s a sign of moral turpitude and a failure of hygienics.

It’s a problem that’s plagued society since the invention of both vaginas and capitalism, how to convince these walking cesspools to despise their own bodies, and, more importantly, then go forth and purchase goods and services that will give them the confidence they need to leave the house without smelling like they just heated up a tunafish sandwich in the office microwave. A couple of tech bros, as tech bros always do, have the answer: they want to hack your vagina.

As Inc. reports, Austen Heinz and Gilad Gome, of biotech startups Cambrian Genomics and Personalized Probiotics, announced at the DEMO conference in San Jose this week their plans to make baby hole and pee pee odor a thing of the past.

Their concept, Sweet Peach, will something something your DNA, and something something, next thing you know you’ve got the type of vagina you can be proud of, one you wouldn’t mind taking out into the world and showing off in polite company, such as, for instance, in the vicinity of a wealthy tech bro perhaps? Just a thought.

Sweet Peach will have practical benefits, like preventing yeast infections and other health problems caused by microorganisms, Heinz said in his presentation. But the ambition behind it is a loftier one. “The idea is personal empowerment,” he said. “All your smells are not human. They’re produced by the creatures that live on you.” “We think it’s a fundamental human right to not only know your code and the code of the things that live on you but also to rewrite that code and personalize it,” Gome chimed in.

The project is still raising money on the crowdfunding site Tilt, and probably won’t ever really exist, but the important thing is we got another reminder of how gross 50% of the human population is.